Hi, I'm Andy Romanoff, I am a photographer with roots going back into the sixties and a style that has evolved with the times. I am also a senior executive and media strategist, expert in all aspects of motion picture and television equipment development. I love to work on creating desire for products and brands.
During a career that spans almost five decades Andy Romanoff has worked as a photographer, cameraman, designer, inventor and businessman. He is available for work, consulting and special projects in the industry.
In his last position Andy was responsible for Industry Relations and Business Development at AbelCine, a NY and LA based Camera rental, sales, service and training company.
Prior to Abel he served as Executive Vice President, Technical Marketing and Strategy, for Panavision Inc where he was a key contributor to new product design and introduction.
Andy Romanoff holds several patents related to efficient camera use in filmmaking including Adjustable Automatic Backpan Compensation and the fourth axis head, a unique device which permits the camera to see "right" and "left" when pointed straight down.
Andy has written about film and video technology for publications in the U.S. and England, and has been the subject of numerous articles and interviews in such publications as American Cinematographer, ICG and the Hollywood Reporter.
He co-founded First Light Video Publishing, an instructional video company specializing in programs on media production and opened Louma L.A., a company devoted to the development and rental of remote control equipment for moving cameras. In 1997, Panavision purchased Louma L.A. and Andy became President of Panavision Remote Systems. In 2006 he joined the senior management team of Panavision where he served as Executive Vice President, Technical Marketing and Strategy.
Andy Romanoff is an associate member of the American Society of Cinematographers and a long time member of the Society of Operating Cameramen. He was honored by them in 2008 with their Distinguished Service Award. He has served as the co-chairman of the PERA/ESTA crane safety committee. Andy is a member of the Motion Picture Academy of Arts and Sciences, and currently serves on the Academy's Scientific and Technical awards committee.